How to write a backlink request that gets considered.

Do you want to write appealing backlink requests? Do you want to produce wording that will be read and considered? If so, then read on.

historical typewriter

The last step in the backlink funnel.

Congratulations on coming to this point! It means you learned a lot of things about link building. By following the Postbag guide so far, you know exactly what to do to produce link-worthy content.

You also learned how to find people to whom your content will matter. And how to find their contact information. Plus, you probably already started building relationships with them as you were taught.

And yes, that moment finally came!

race finish

You are ready to start asking for high-quality backlinks that will not only improve your search engine rankings, but will also drive business to you in an organic way.

Do you want to learn some best practices on how you can greatly improve your chances to get a positive response for your backlink request? If yes, then read on!

The power of copywriting.

I'm sure you've heard the "Content is King" thing too many times to count. While this is true, there is one thing that no one tells you in that context.

That is - "Content is King" ONLY if it is useful, read, and understood. Even if it has the best-substantiated information behind it.

Now, I'm sure your content is useful. But is it read and understood?

misunderstood king

And that's where the power of copywriting comes in. And when I talk about good copywriting, I don't mean it from a purely linguistic perspective.

To make it clear - coherent text and proper grammar are important. But they are just one part of the equation.

However, with link building, your goal is not only for someone to like your text. Your ultimate goal is to get backlinks. And how you approach this part is crucial to your success.

And with backlink requests, this becomes even more complex because of the simple reason - you can not afford to write an elaborate long text.

Your backlink request goes out in the form of an email, not a 1000-word long blog post. And that makes your email text a prime real estate that you want to make good use of. But, how can you do that?

Psychology and emotions: The hidden part of the equation.

Did you ever see good products failing? And bad ones succeeding? And have you wondered why?

copywriting psychology

Well, human behavior is a complex area, and people sometimes do things that even they themselves don't know why, either.

One example would be doing more favorable things for people that we have a relationship with.

But luckily enough, there's been loads of psychological research over the past decades to answer these questions. And you should use that to improve your chances of getting them to say yes to your request.

Now, this part of the Postbag guide won't go into overwhelming details of this research. Instead, it will provide you with a simple, and ready-to-use questionnaire that you can apply to your backlink request, answer it yourself, and validate your chances of success.

The crucial thing here is, before your start answering these questions, you need to put yourself in the recipient's shoes. And answer these questions as if you were them, not yourself.

Get out of the sender mentality and enter the receiver mentality. Just imagine you are them!

So here we go…

Q1: Does the title spark curiosity for me?

Why is this important?

Do you open every email that you get? What makes you open the ones you do from unknown people?

Yes, you better get them curious if you want them to open it.

Q2: Will this take me less than a minute to read?

Why is this important?

Do you like book-long emails? Or you prefer short ones that are straight to the point?

Well, no one has time to waste. Nor will they either. If, by some chance, you do - you can consider yourself lucky!

Q3: Is there something in it for me?

Why is this important?

Would you even read something that does not provide any value to you whatsoever? Or even worse, something that asks you to give or do something without getting anything in return?

Now, remember a time when you got an email that was only giving you something useful. Without asking. Remember the feeling…

Q4: Will my readers, subscribers, or audience find this useful?

Why is this important?

How will this benefit my audience? Will they have a positive reaction when they see this?

Namely, people run websites so other people can read them. And people read things that they like.

Q5: Is the requester an expert in their domain?

Why is this important?

Now, would you even read some mumbo-jumbo from a person not having a name in the industry?

Yeah, people like to learn from experts and authorities in a given domain.

Q6: Is this information unique?

Why is this important?

So who wants to publish something that can be found all over the place?

Yes, people like to see new, unique, and scarce stuff.

Q7: Is this information complementary?

Why is this important?

Would you ever promote your competitors? And how about partners?

Remember - partners work together, competitors against each other.

Questionnaire results.

If you answered yes to all of the questions above, you have great chances of getting a positive response to your request.

If you answered no to just a few questions, your request won't get accommodated very likely. In this case, you should go back to your email copy and seriously revisit it.

I know that this can take some time, but ask yourself what do you want? Do you want to be spending 1 hour per backlink request email with a 50% success rate? Or you want to send 10 emails per hour with a 1% success rate?

The magic of follow-up.

In addition to the content of the e-mail, how many times you reach out also matters a lot. Multiple pieces of research suggest a few follow-ups can increase your response rates between 50% to 150%.

copywriting magic

Do you want to ensure your follow-ups are sent without any effort from you, for the cases when the target recipient did not respond? You can use Postbag to do so easily as described here.


Congratulations! You've completed the Postbag's guide to natural link building. You've learned all the steps of the link-building funnel and how you can improve the process every step of the way.

You can now apply this knowledge to make your backlink campaigns more effective and improve both your rankings and organic traffic to your content. And if you haven't already done that, you can open your FREE Postbag account here to save significant time while doing so!

All the best!
- Karl

About the author
Karl has been working for 15+ years on the intersection of big data search technologies, artificial intelligence, and search engine optimization. He has gained international experience by working in 4 countries so far. As a husband and a father-of-3, if there's any time left, he likes to spend it on sports and hiking.

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