Personalized email templates.

When you are doing your outreach, you want to personalize your outbound email to maximize your outreach exposure and responses to your emails. However, personalization does not mean you have to rewrite every single email from scratch. The psychology of a successful outreach email has multiple elements to it.

First, you want to make a connection to the person you're reaching out to. Address them by name. Show you actually spent time researching them by making a comment about their previous work and the outreach opportunity page they own. Try saying something like how exactly you think that particular article helps their readers. Then, if the logic allows, continue saying why exactly you think your product or service would add extra value to their readers if it was added to that page. And then continue describing your product a bit more in depth.

Throughout this process you notice that most parts of the email are actually repeatable. The structure and form is the same, the title is the same, and all you're changing are few pieces of text with every email. That's why Postbag developed a template engine which helps you minimize time-to-send of personalized emails. This section is going to teach you how to create a template which you can use in your outreach campaigns.

Creating the template.

To access the template engine interface, after you login to your Postbag account, click on the Template button found in the top right navigation which looks like the one shown below:

You will get to the template editor interface which looks like on the image below.

Template editor with example template content.

As you can see, there is a Create new button which will open the template editor when clicked.

Within this editor, you can start writing your template just as you would any other email. However, what's of importance as you can see highlighted in the figure above, are the placeholder tags looking like ${PLACEHOLDER}. As you type anything between ${ and }, it will get highlighed in the gold color.

When this happens, it indicates that this piece of the template is customizable before you send it. In this particular example from the figure, we have ${WEBSITENAME}, ${FIRSTNAME} and ${PAGETITLE} placeholder tags. How exactly they get filled in our template engine will be covered in the the following piece of this documentation as here we just look into how to create a template.

Before you close the template editor, do not forget to save your template changes.

Next read: Using templates.

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