How to promote a Youtube channel: Best way to promote Youtube videos explained.

Having great video content isn't enough on its own. If you've ever published anything on Youtube, you probably asked yourself how do I promote my videos? How do I get subscribers for my video channel?

youtube promotion

The promotion of your Youtube video can be just as hard as the production itself. Sometimes, it can even be harder than that. As you probably already learned the hard way - if nobody's watching your videos, it doesn't matter how good they are!

You may have tried paid advertising and various other marketing channels. They have probably generated some results. But what's the problem with these marketing channels? They can be expensive and you'll stop getting subscribers as soon as you pause your advertising campaigns.

What you want to get for your channel are organic subscribers. People who came not because they saw an ad for your channel, but because they heard about it through word-of-mouth. People who came because they read about you on some influential publication. People who need to see exactly what your channel has to offer to help them solve a problem.

The good news is that there is a way to build awareness around your Youtube channel organically and the best thing is, it doesn't have to cost you any money. You only have to be willing to put enough effort and time into promoting your channel.

If you are willing to do what it takes and want to get organic subscribers, even long after you've done your outreach campaign, this blog post is going to show you how to do that.

Fundamental rule: Content is King.

We know you've heard this one many times before but, it's so basic and so fundamental that nothing can work without it. So we are going to say it again: Your content is your king!

content king

What you record in your Youtube videos must be full of great content. It needs to provide value to your viewers. Either solve some of their pain points or provide real entertainment. It needs to be something that people want to watch because of some valid reason.

If you have content that people want to watch, you have content that people want to write about. And if you have content that influential people want to write about, you just have to find them and send them a value proposition around your videos. So let's look at who these people are, where to find them, and how to contact them to promote your videos.

Web Influencers.

The first group of people you want to reach out to are the web influencers. Think about people who have an online audience and are writing about topics that are covered in your videos.

web influencers

When you combine these two attributes, you have people that have an audience already interested in what you have to offer, and an online publication where your content would provide real value to your readers.

For example, imagine if your videos were providing walkthrough guides for a Minecraft video game. If you see a site dedicated to Minecraft, already having multiple guides about the game and reviewing the game heavily, it means the site already has an audience interested in Minecraft.

If you reach out to the webmaster of that site, show them your content, explain what new value it provides, they are very likely to include it on some of their pages.

The benefits of this are two-fold. The first advantage is that you are bringing your content to promote Youtube videos in front of people who are already looking for what you have to offer.

And by doing so, you are getting backlinks to your Youtube channel which helps your search engine optimization efforts, builds awareness and, in the long run, improves your video channel search engine rankings.


In addition to web influencers, you also want to target journalists. There are so many news outlets and even more journalists. On one hand, this is bad as it makes it really hard to find relevant journalists. The good side of it is that certainly somewhere, there are journalists who are covering your target niche actively.


You just have to find them but the principle remains the same as with the web influencers. Content is king. Understand the audience. Understand their pain point. Offer something valuable and relevant to that pain point with your content. Let the journalists know about it.

If you follow these steps you will most likely gain traction as by publishing your content, journalists are not doing you a favor. They are doing a favor for themselves under the assumption your content is of high quality. Their business is their readers. And they want to give them the best content, even if it comes from you, not them.

Benefits of organic growth.

When you do content marketing for your youtube videos, you are building awareness about your channel organically. You are appearing on relevant web sites and relevant news publications. Your target audience is reaching you via these channels. And it improves your videos search engine rankings.

organic outreach benefits

However, the biggest benefit is that this approach is free and long-lasting. You don't need a big budget for this. All you need is a bit of creativity to produce great video content and some time to promote it to relevant people.

And unlike traditional advertising, your content and newly earned backlinks will continue to deliver relevant traffic to your site long after you execute your content marketing outreach campaign.

How to find relevant web influencers and journalists.

By this point, you know what to do to promote youtube videos. However, when you start looking for relevant web influencers and journalists, you immediately see there is an infinite amount of sources, and finding relevant publications is hard work. Also, when you find them, discovering their contact information can prove itself even harder.

However, Postbag has a service that makes this really easy for you. All you have to do is enter a search term describing a nice where you want to promote your videos. After we search our web index with our proprietary AI, you will get an interactive outreach list with outreach opportunities, content owner names, and their email addresses. You can see how this outreach list looks at the image below.

Interactive media contacts list.

This saves you multiple days of manual web surfing, page scoring, owner discovery, and email lookup. And following that, you can use our AI to save time even more on tasks like email templating and sending out actual emails. This way, you can concentrate on producing quality content for your videos instead of spending your precious time finding outreach opportunities.


If you ever asked yourself "How to promote my videos?", you now know there is an organic way to build a following and generate awareness about your channel. It only takes will, time, and effort.

Some tasks can be automated like outreach opportunity discovery and contact information mining. Regardless, whatever way you choose to take, we wish you the best of luck with your Youtube channel outreach activities.

By: Karl S.
July 16th, 2020

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